The Period Store has come a long way since the night Ashley and I (Rubi) talked about the idea back in 2010. We've only been live for a few months now but are so grateful to our customers and to everyone that has supported us so far. We had our launch party Menstruation Celebration on June 1st in New York City. We were so happy to have the opportunity to celebrate this bloody business with our online and offline friends.
We hired Ryan Simmons (who throws the most amazing parties) to plan our event. As you must have gathered by now, The Period Store is in no way trying to hide the subject of menstruation. I mean, just look at our logo. We want women to feel comfortable talking about menstruation and learning about/trying different products. So of course the color scheme for our Menstruation Celebration had to be reds.
To make it easier to find the party, we had a huge red balloon outside of the building with a sign that read "Are you on your period?". A pair of hot pink mannequin legs greeted our guests upon arrival, and her mannequin-bottom friends were lounging around the entire party space. The first 100 guests got one of our "Go with the flow" tote bags filled with goodies from our partners.
Some Period foods included red velvet cupcakes, uterus
sugar cookies, blood suckers (they were so good!). The drinks were also red of course - some favorites were the
Italian Soda and Strawberry Ginger Cocktail. There
was a photo booth, an art station, hair braiding, temporary tattoos, and
amazing party crowns created by Ryan out of crepe paper, tampons and pantyliners.
The highlight of the party was most definitely a huge The Period Store light up sign Ryan and his team created for us. The sign took some time to put together but it was worth it a million times over. And last but not least, there was confetti - lots of it.
Thank you, thank you, thank you everyone for your support! We have big plans for the future and are sure you're going to love them. Hope you can make it to our next event!
Click the image below to see the photo booth pictures!